I'll say this for Lady Gaga, she's no dummy.
If you're receiving all sorts of mixed (at best) comments about your looks of late (or forever), what better way to relatively increase your viewability than placing yourself in prime comparison seating next to Donatella Versace, who looks like the Mayan Apocalypse came to her house a little earlier than the rest of us, if you know what I'm saying.
On top of her smart photo buddy strategy, Lady Gaga further ups the distraction quota in this Terry Richardson shoot by slipping a healthy dose of her bare nipple, ensuring, as we are, that it will be the highlight of discussion.
Mama Gaga didn't raise no fools it seems. Enjoy.